With the release of Amazon’s Q1 earnings, its share price has soared to a record high and the company’s trajectory towards overtaking Apple as the world’s largest company seems assured.
The brainchild of CEO Jeff Bezos, Amazon appears to be an unstoppable force. In the first three months of 2018, Amazon more than $550m a day from Amazon.com sales and other ventures, including Whole Foods, the premier grocery chain acquired just last year. There was also strong growth in Amazon Web Services (AWS), which delivered an impressive $1.4 billion in profits – the bulk of Amazon’s profits over the quarter.
Interestingly, these results were achieved, despite President Trump’s determination to make the company pay more tax and higher postal rates – changes that experts believe would have negligible impact on Amazon’s status.
Mental strength has become as much part of the successful training formula for sportsmen and women as balanced nutrition and intensive physical conditioning. Sports coaches know that without the grit and determination to win, even the most finely tuned athlete can fail to achieve their potential.
But it’s clear that harnessing the drive, tenacity, and stamina that motivates athletes to tap into their capacity to win also has positive benefits in the corporate world, too, offering business professionals the tools to help turn career aspirations into achievable goals.
Happily, the kind of mental toughness that has the power to be transformational isn’t an accident of birth or the reward for a hefty financial outlay. And it’s not about side-stepping catastrophe, either, but rather about seeing challenges as learning experiences. In short, cultivating mental strength simply requires a change in outlook.