Earlier this month, we wrote here (http://goo.gl/jKA3oB) about the growing popularity of business review websites looking to compete with the Better Business Bureau, consumers’ traditional go to source for business ratings.
The piece discusses how the internet limits businesses’ reliance on the BBB to mediate customer disputes. Social media outlets including Facebook, Twitter, Foursquare, Angie’s List and Yelp all provide consumers with a platform to voice feedback, positive or otherwise, making any and all voices heard. Due to the popularity of these platforms, search engines may rank their reviews higher than those posted to the BBB profile of a given business. Business owners and consumers prefer these websites for a few key reasons: they are optimized for mobile phones, their formats encourage positive feedback, and users can post photos while networking with one another.